Love for the Planet is firmly anchored in the philosophy of Lovechock. It’s truly heartbreaking to see how plastic affects our wildlife, climate and natural resources. The problem grows as the production of plastic increases and Mother Earth has a hard time dealing with it. At Lovechock, we strive to leave the earth to future generations in the best state possible by consciously reviewing how we can honour the planet. That’s why we wrap our raw chocolate in a circular packaging: an infinite flow where we use earth’s gifts in a humble and mindful way to, eventually, give it back to her.
Plastic Free Foil
In our role as pioneers - long before the European Union introduced a ban on free plastic bags to combat plastic waste - we set out to find a solution for environmental-friendly packaging. Now we can proudly say that our packaging has been plastic-free since 2011. We use wood cellulose as a renewable resource to create a transparent foil which is 100% compostable. The wood cellulose comes from the eucalyptus tree, which in turn comes from certified, sustainable forestry (PEFC and FSC).
Environmentally Friendly Wrapper
Now the plastic-free foil is ready, we fill it with our delicious raw chocolate and finish it off with our iconic colourful Lovechock wrapper. The easily re-closeable PEFC carton wrapper is made from environmentally friendly paper from sustainable forests that also respect the socio-cultural values of the community. Don’t forget to recycle the carton wrapper and dispose of it in the paper container. In order to lower our ecological footprint, we keep redesigning our packaging through the years. For example, the wrapper is now sourced from the Netherlands instead of the USA and uses 20% less material than 10 years ago.
Proven Home Compostable
To make a fully circular packaging, Lovechock’s plastic-free foil is certified home compostable. Meaning you can home compost the foil in your garden. How that works exactly is shown by Innovation Expert and owner of Design for Good, Jop Timmers. He did a test in his garden in Amsterdam, disposing of the foil off 16 Lovechock bars in his home compost together with a kiwi packaging foil from the Dutch supermarket chain Albert Heijn. The result? See for yourself:
Three months later, the Lovechock wood cellulose foil was practically gone.
Lovechock’s Environmental Impact
To understand the impact Lovechock is making with our plastic-free foil, we made a calculation for the year 2019. With the result that in 2019 alone, we managed to save 3.473,95 kg of plastic! We continue to strive to reduce and improve our packaging to have an even greater impact in years to come!