Say hi to our chocolatier: William

Always wanted to have a look behind the scenes of a chocolate company? Ever thought how we develop all those delicious new flavours?

Well, meet William our chocolate hero. The mastermind behind all the innovative Lovechock flavours. His last pride? The two Winter Limited Edtions. We asked him some questions about these raw chocolates:

We have launched two Winter Limited Editions this year, one we’ve introduced last year already the Winter Spice & Mandarin and a new flavour Almond Crunch & Cinnamon. How did you came up with these delicious flavours?

When we decided to launch Winter limited editions, we focussed on the scents and flavours that reminds us of Wintertime. This happened during the development of our Vegan M♥lk Chocolate and im happy that we were able to use all of these flavors together. Everyone in the company gets excited when the limited editions are scheduled again!

Give us a little peek behind the scenes of the development process, how many samples do you make until you know what the final recipe for these flavours are?
As it is a challenge to trigger emotions and memories with scent, it took us 23 versions to get the Winterspice Mandarin right!

What is your favourite Winter Limited Edition?
WinterSpice Mandarin as the flavours are delicately balanced and mature over time!

We always like to ask this question everyone we interview: If you could choose any message for a whole week on a billboard at a big building in the middle of Amsterdam, what would it be?
“RAW Cacao expands your ability to connect to whatever you want to connect with”